Thursday, October 15, 2015

NBA Campus Pass presented by AIR MILES

For the second consecutive summer, FILO teamed up with NBA Canada for NBA Campus Pass presented by AIR MILES. This three-stop tour played host to some fun on-court games for prizes and allowed students and fans to take a picture with the one-and-only Larry O’Brien NBA Championship Trophy!

Current NBA Players DeMarre Carroll of the Toronto Raptors and Matt Bonner of the San Antonio Spurs made appearances on the court, took pictures, signed autographs with students, and answered some questions from the fans. At the University of Alberta, seven-time NBA Champion Robert Horry joined the tour.

The Campus Pass Tour was a great opportunity for the NBA to connect with college students by setting up these one-day events on the campuses of Saint Mary’s University in Halifax, and the University of Alberta in Edmonton. The ever famous Yonge-Dundas Square was a third stop for nearby schools in Toronto. Students and fans were able to take part in the NBA atmosphere and walk away with their very own Air Miles rewards card, which they can use to build up points, save on travel costs, and utilize for many other reward options.

      

Pearson’s Candy Halloween Celebration

It’s already that time of the year again! With the leaves changing colors and Pumpkin Spice Latte’s being available at your nearby coffee shop, fall has definitely arrived. FILO will be teaming up with Pearson’s Candy for the second consecutive year to manage Pearson’s 4th Annual Halloween Celebration. The event will be held at the Pearson’s Candy Factory on West 7th Street in St. Paul on October 27th from 4-7 pm. This years’ celebration will include an event emcee from KS95, activities and games, balloon artists, pumpkin decorating, a photo booth, a performance from Norm the Magician, and of course, lots and lots of candy!

This fun event is for both kids and adults, and supports a great cause. By purchasing Pearson’s bulk candy for only $3 per pound, attendees not only get the chance to fill their Halloween bowls, but with all the proceeds benefitting the Ronald McDonald House Charities of the Upper Midwest, they can feel good about buying a little extra candy for themselves. Don’t forget to come dressed in your costumes!

      

Cavaliers and FILO kick off the 2015-2016 NBA season

After a trip to the NBA Finals last year, the Cleveland Cavaliers are looking to start the 2015-2016 season with a bang, and what better way to do that than to help the fans from all over Ohio become engaged with the team. FILO was asked to help the Cavs on a tour around The Buckeye State to kick off the preseason. While each stop was unique, every event featured the Cavaliers cheerleaders and the Cavs Scream Team, their street dancing group.

On October 5th, the team hosted a scrimmage at Quicken Loans Arena. Before it started, a kids clinic was hosted on a full-sized court outside the arena, set-up and managed by FILO.

Two days later, the Cavaliers hosted the Atlanta Hawks at the Cintas Center, the home of the Xavier University Musketeers, in Cincinnati, OH. A half-court was set up with 3 hoops, along with other activities, including 4 Pop-A-Shots and player cutouts. FILO managed the court and activities from 4-7 pm, before the game started. A DJ and Emcee were also present to give prizes to fans and to get the crowd energized.

Finally, on October 12th, a similar layout was set up for the Cavs FanFest on the Ohio State University campus in Columbus, OH at the Schottenstein Center before the exhibition game versus the Memphis Grizzlies.

It is always fun to interact with NBA fans that do not live in the home city but follow the team. The exhibition games that are played in other Ohio cities gave the team a chance to show fans that they are truly representing the whole state, and not only one city. FILO enjoys working with such a great organization and hopes to be spending more time in Cleveland this spring, watching the Cavaliers march toward giving Cleveland its first professional sports title in over 50 years.