Another Grand Slam Tour for “Play Ball! Minnesota”

“Play Ball! Minnesota” wrapped up its three-month mobile tour on June 1 at St. Paul’s Grand Old Day festival – marking the team’s 10th stop on the road and 13th event.

This was FILO’s second year producing the “PlayBall! Minnesota” tour, which made its way across the state to stops such as: the Earth Day Half Marathon in St. Cloud, Arthritis Walk in Baxter and the Med City Marathon in Rochester.

“Baseball is beloved throughout Minnesota, and that’s been evident in the excitement and participation we’ve seen on this tour,” said Dan Fosse of FILO. “From kids to parents to grandparents, everyone lights up when they hold a baseball bat and take a swing. ‘Play Ball! Minnesota’ gives everyone the opportunity to experience the love for the game.”

FILO was responsible for managing all aspects of the tour, from pre-launch planning and routing to on-site staffing and activation. Our brand ambassadors registered approximately 350 new emails and handed out thousands of “PlayBall! Minnesota” branded giveaways.The tour touched an estimated 5,000 people, allowing the Twins organization to carry its message across the state and collect important information to communicate with followers and fans of baseball.

"PlayBall! Minnesota" and FILO will come together again this Sunday June 16th when the Twins and the Minnesota Minute Men honor the 2013 Play Ball! Mr. Baseball and Ms. Softball Award Winners at a banquet at Jax Café. FILO recently joined the Minute Men to help market and grow the organization, which exists to do good will through sports.