Christmas Comes Early For FILO

“Is it December already?” asked a patron walking down the streets of Manhattan as he saw FILO’s Andrew Westphal plugging in a few snow cannons outside of Radio City Music Hall earlier this month.

Indeed it wasn’t. It was only August…but the Rockettes and Radio City Music Hall teamed up with FILO Productions, Inc. to produce Christmas in August, a one-day promotional event with custom wrapped vehicles, more than 12,000 ice cream pops, snow cannons, Santa Claus and even two camels.

The one-day tour around New York City was to promote the 2013 Radio City Christmas Spectacular, presented by Chase. The annual show is one of the largest in New York’s history and runs November 8 through December 30. The production promises to lift spirits and create lasting memories for new audiences as well as for families that have made this cherished production a holiday tradition.

On Tuesday, August 13, FILO traveled around with a Christmas Spectacular-themed food truck and a wrapped double decker Gray Line bus, to hand out more than 12,000 “Rox Pops,” (apple-cranberry flavored ice pops created by People’s Pops, specifically for the Rockettes and the Christmas Spectacular).

The tour made stops all around the city including Radio City Music Hall, Bryant Park, Madison Square Park, Beacon Theatre, Union Square and Park Slope, Brooklyn.

At the initial stop for both vehicles, Radio City Music Hall, the Rockettes and Santa Claus unveiled a one-of-a-kind ice sculpture that was created to celebrate this year’s production and new show scene, ‘Snow’! It seemed as if every member of the New York press was there for the spectacle, resulting in national coverage.

As part of the project, FILO assisted with overall event operations, procurement of equipment for the promotion, providing and managing brand ambassadors and acting as a liaison to ensure the Christmas Spectacular-themed food truck was flawless.

The tour was an enormous success as the city of New York was covered in snow throughout that Tuesday. All 12,000 ice cream pops were handed out and the countless number of smiles and impressions made by the Rockettes, Radio City Music Hall and FILO Productions, Inc. that day will live on through Christmas.

Tickets for the production are on sale now and may be purchased through the website at http://radiocitychristmas.com/offer/partner or the Radio City Box Office. Use code PARTNER to save 25% on select tickets & performances.