The National Basketball Association (NBA) has launched NBA.com/playball, a new multi-faceted campaign in Canada aimed at increasing youth participation in basketball across the country. The NBA BIG Tour will visit five Canadian cities in September and October, offering BIG Talent and BIG Entertainment in local markets.
On Saturday, September 7th, the NBA BIG Tour made its debut at the West Edmonton Mall in Edmonton, Alberta, the capital of the Canadian province. While claiming the largest mall in North America, the West Edmonton Mall played host to the interactive tour which offered a variety of entertainment to mall shoppers.
Fans flooded the mall for a chance to see Patrick Beverly of the Houston Rockets and 7-time NBA Champion and NBA legend Robert Horry. They were also treated to a performance by Buckets Blakes of the world famous Harlem Globetrotters. To highlight the programming, mall-goers had a chance to take photos with the NBA Championship Larry O'Brien trophy.
FILO Productions Inc. sent two members of its team to the kickoff event, where they played an integral role in the overall operations and programming for the run of show. FILO’s job duties included: crafting detailed truck packs, arranging trucking logistics, and onsite consulting throughout set-up and strike execution.
The NBA BIG Tour runs through October 19th making stops in Calgary, AB, Vancouver, BC, Toronto, ON, and concluding in Montreal, QC.
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