Tuesday, September 15, 2015

FILO and FOX Sports North Team Up Again

The Minnesota State Fair was a continuation of the great partnership between FOX Sports North and FILO. For the 12 days of the “Great Minnesota Get-Together,” representatives from FILO helped by executing a photo opportunity inside the FOX Sports building and printing a copy of the picture for the customers to take home as a souvenir. The use of a mobile camera allowed the fair-goers the opportunity to choose to sit at an anchors’ desk, stand in front of a white FSN backdrop, or even pose with a special guest like Cleatus, the FOX Sports robot.

The weather was pretty cooperative this year, and that resulted in a large attendance for the State Fair. The activation went from 12:00 pm - 5:00 pm each day, to take advantage of the times with the largest crowds. The total amount of pictures printed was over 4,600, which means the average included more than a photo taken per minute. Other activities in the building included a large screen that showed FSN programming, a FILO-provided prize wheel people could spin to win a prize, a bean bag toss game, giveaways of posters and team schedules, and registering for a drawing. Everyone had a lot of fun and it was great working with the FOX Sports North crew.


     

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