FILO Helps Hormel Foods Celebrate 125th Anniversary

One of the iconic companies in Minnesota, Hormel Foods, had a big anniversary this year. The company was created in 1891 and is turning 125 years old! A Birthday this big ensures that many celebrations must be held, and some feature events took place in Austin, MN for the Hometown Community Celebration.

To celebrate the anniversary, FILO helped design and produce 9 custom mini-golf holes, associated with the Hormel Food brands, for a plethora of feature events that took place at the end of July.

The Hormel Foods "Women Our Way" employee resource group organized the Pep it Up 5K Your Way race and fun run on July 23rd. The next day featured the Family Day at the Flagship Austin Plant, which gave family and friends of workers a chance to see the facility and gather for a picnic. On Thursday, July 28th, corporate and sales employees joined together for an afternoon to promote their goals for the next 125 years and to become even more inspired by the CEO and COO. And closing out the week of fun, July 29th featured the Big Birthday Bash community event, which was held in downtown Austin for employees, community members, and company partners that featured fun activities and live entertainment, such as Kat Perkins and The Band Perry.

The FILO-Hormel partnership demonstrated the full-service abilities that FILO can provide to its clients. Hormel’s innovative idea to create a mini golf hole for each of its most recognizable brands, included a combination of creative services, experiential marketing and providing a fun experience for the participants. FILO took care of all the details; everything from designing the holes, to the fabrication of them, to bringing them to each event and setting up and tearing down afterwards. It seemed to be a highlight for many that attended and just one more example of the many services and capabilities FILO has to offer as a company.