The NBA All-Star Jam Session is one of the largest events FILO helps manage throughout the calendar year, but since 2006, the local Fox Sports affiliate's booth has been an activation managed by FILO as well. FOX Sports New Orleans signed on for a 20’ x 20’ space for the NBA All-Star Jam Session, and FILO helped create a fan-favorite photo-opp. that allowed for consumers to take home a free custom-branded photo and lanyard of themselves in front of the Fox Sports anchor desk.
It was an extremely successful activation as more than 2,500 photos were captured over the weekend. Cleatus, the Fox Sports ROBOT, which is displayed in a giant life-size 6’9” costume, was on-site for autographs and pictures alike. The Fox Sports booth also showcased Bryan Williams, a.k.a Birdman, one of the most successful rappers and entrepreneurs in the entertainment industry, as one of their special guest appearances.
FILO’s role in the activation included pre-production logistics, shipping and transportation, element procurement, set-up and strike, and management of the booth for more than 30 hours over NBA All-Star Weekend.
FOX Sports New Orleans is the TV Home of the New Orleans Pelicans and LHSAA. The regional sports network also provides coverage of the Texas Rangers, Dallas Stars, Big 12, and C-USA sports.
For more information, please visit www.foxsportsneworleans.com
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