FILO Produces 12th NBA All-Star Jam Session

Another year of NBA All-Star Jam Session is in the books! This year marked the 12th Jam Session that FILO has successfully managed for the National Basketball Association. This year, Jam Session brought us to the Big Easy, New Orleans, Louisiana

Jam Session, like every year prior, starts with planning months in advance. Many site visits, hours of conference calls, multiple versions of truck packs and layouts are just a fraction of what goes into the planning process.

After six days and many hours in the warehouse, FILO’s 16 semi trucks full of interactive basketball equipment were off to New Orleans. Once in New Orleans, our veteran crew was responsible for unloading and building all the equipment.

With four full days of building, tweaking, perfecting, polishing and cleaning, Jam Session was ready for the thousands of fans eagerly awaiting the opening on Thursday night.

FILO’s main duties during the show include inventory, distribution, procurement, janitorial, blimp coordination, parking and overall event management. We are responsible for making sure all sponsor areas have their premiums, making sure any packages or boxes being delivered are inventoried and received by the correct party, running safety checks on all equipment and most importantly, making sure the entire convention center is clean and presentable. A major part of the fan experience is making sure fans can have fun in a clean and safe environment.

Before and after the show is where FILO really excels though, as we set up over 20 basketball hoops, place more than 320 transframe signs, manage the pre- and post-production of signage, clean out the entire convention center and docks, and peel every last inch of tape from the convention center floor.

Our attention to detail and dedication to creating a lasting experience for every fan that entered made for a memorable NBA Jam Session in New Orleans. After four successful show days and two days of tear down, the16 trucks head back to Minnesota where FILO finished up with post-production logistics.

Lastly, after Jam Session is over, the FILO crew continues to work on wrapping up the event for weeks in the warehouse. Unloading trucks, scanning and re-inventorying, fixing damaged items, putting back all items in there appropriate spot in the warehouse, and recapping the entire event is when we can say Jam Session is complete.