FILO Scores at VIP March Madness Event

On Monday, March 24, FILO Productions sent Vice President Andrew Westphal to Las Vegas, NV for a rare event during the Nightclub & Bar Show, a convention and trade show with over 37,000 industry experts in the bar, nightclub, beverage and hospitality industry. As part of the 3-day event, FILO sent a maple-wood 1/2 court and basketball hoop for the attendees to participate in basketball contests and activities between their sessions.

FILO’s portion of the event took place inside a ballroom at the Hard Rock Hotel & Casino in Las Vegas, where free beverages and snacks were provided, as well as other activities and elements including a pool table, foosball and one giant ice sculpture. The event and activation kicked off on Monday, and finished late Wednesday night, March 26.

The annual event included a kick-off party with special guest Ludacris and created an opportunity for patrons to mingle with speakers and professionals in the entertainment industry, while enjoying the nightlife of Las Vegas.

FILO’s involvement included providing all the equipment, shipping logistics, overall consulting and building of the activation, as well as taping official lines to create a March Madness-like basketball court for people to enjoy throughout the week. The ballroom and branding incorporated a college basketball feel, as the 2014 NCAA Division I Men’s Basketball Championship Tournament had just wrapped up its initial weekend.

For more information on FILO events like this, visit our EVENTS page to see where FILO has been and what they have done.
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