FILO Manages Blowout Viewing Party

On Wednesday, June 4th, the New York Rangers wrapped up one of the finest public events to ever take place at Bryant Park. Over 10,000 screaming fans attended a FREE event that included a LIVE showing of Game 1 of the Stanley Cup Final between the New York Rangers and the Los Angeles Kings. The event included a Chase sponsored Viewing Party featuring a 18’ x 30' LED Jumbotron and a Coke Zero sponsored Fan Festival.

While the outcome of the game was not what New Yorkers had hoped for, the memory and experience created at Bryant Park on that Wednesday evening was unimaginable.

There was a branded synthetic ice rink for young fans, face painters, a custom branded photobooth that integrated social media, hometown RangersTown letters, spot-lights, a 20' x 30' stage, alumni autographs and even an opportunity to get your picture taken with Henrik Lundqvist — a very cool tablet photo-opportunity that had the goaltender¹s image designed for a fan to stand next to him!

Overall, the event was deemed a giant success and the weather cooperated to create a beautiful day (and evening) for a tremendous overtime game.

FILO Productions worked with the New York Rangers to create hockey branded interactives, procure all equipment, set-up and tear down the event, manage crowd control, plan and permit with the City of New York, NYPD and Bryant Park Corporation, provide brand ambassadors, design and produce signage, and manage all operational logistics that went into the event.