Cavaliers and FILO Team-Up On Draft Night!

On Saturday, June 26th FILO Productions and the Cleveland Cavaliers teamed up to put on an NBA Draft party in celebration of the Cavaliers first overall pick. The Cavaliers treated their fans to a night of fun, topped off with the live announcement of their selection, an on court free throw shooting contest and a live broadcast of the NBA Draft for all to watch.

FILO provided several different interactive elements, including the sling shot jam which was their center piece and was of course the fan favorite.

The event was a huge hit with Cleveland fans, as they were able to enjoy the evening and celebrate, as they selected Andrew Wiggins from the University of Kansas with the first overall selection in the 2014 NBA Draft. Over 10,000 people came out to celebrate and enjoy the night's activities. In the end, FILO and the Cleveland Cavaliers were able to put on a tremendously successful event that will have fans hoping for the first overall pick every year.

MLB International and FILO Create Roadshow Tour in Canada

Major League Baseball promotes the game of baseball around the globe, through a number of initiatives including MLB Roadshows. The MLB Roadshow is an interactive fan experience that celebrates the sport and allows fans to test their skills in the fundamentals of the game. The event has previously been to 13 countries on four continents including Australia, China, the Czech Republic, France, Germany, Greece, Italy, Japan, Mexico, the Netherlands, Portugal, Switzerland and the United Kingdom. In 2014, Major League Baseball and FILO teamed up to take the MLB Roadshow Tour to a 14th country; Canada.

Major League Baseball International and FILO managed a traveling experiential tour that reached three provinces across Canada in a 3-week span. Activations included a custom batting cage, a “Race to the Base” sliding interactive that allowed fans to test their speed against the clock (or a friend), a custom pitching cage to test their pitch speed, an emcee, DJ with music, free give-a-ways, and even a virtual Home Run Derby competition.

Sponsors for the MLB Roadshow Tour included Majestic, who sponsored the sliding interactive and Majestic Relay Race where youngsters competed in a race while dressed in oversized Majestic gear; Sony PlayStation, who sponsored the video game tent and held the virtual Home Run Derby competitions around their “MLB 14: The Show” video game; New Era, who sponsored a custom baseball cap tent that allowed fans access to free photos from a custom designed photo booth, while wearing their favorite team’s official New Era baseball cap, and other local retailers like Jersey City and Lids.


The MLB Roadshow Tour partnered with Cadillac Fairview, one of North America’s largest owners, operators and developers of commercial real estate, to bring the MLB Roadshow to three malls across Canada in Richmond (Vancouver), Winnipeg and Pointe-Claire (Montreal).

While FILO has worked with Major League Baseball before at one-off events, this Tour marked the first time the two groups have worked together for a traveling mobile-marketing tour. FILO’s duties included procuring and securing all new elements for the Tour, full set-up and strike duties at each stop, providing labor, event staff and a FILO emcee, as well as producing all signage and working out all operational logistics with each individual mall property.

The MLB Roadshow Tour reached thousands of fans across Canada and created a memorable, exciting and original experience that will help grow the game of baseball.

Major League Baseball International and FILO are currently in talks to help bring the MLB Roadshow Tour to other countries across the world, in an attempt to spread the game of baseball globally.

FOX Sports and FILO Work Together Again!

Over the past eight years, FILO Productions, Inc. has collectively worked with a FOX Sports affiliate on more than seven events or activations. 2014 marked a very special year for FOX Sports North and FILO, as the 2014 MLB All-Star festivities came to Minnesota and Target Field. While FILO did not manage the 2014 T-Mobile All-Star FanFest, the equivalent to the NBA All-Star Jam Session which FILO has helped manage for over a decade, FILO did have the honor of working with FOX Sports North on a portion of their activation at the FanFest.


FILO looked to help enhance FOX Sports North’s activation, which was already one of the best exhibits at the 2014 T-Mobile All-Star FanFest. FILO Productions helped secure four tablets for a very special photo opportunity that allowed fans to take their picture with one of four different overlays: Twins mascot, TC Bear, FOX Sports North announcers Bert Blyleven and Dick Bremer, the FOX Sports North desk and the most popular, a special overlay featuring the FOX Sports Girls.


There were more than 1,400 photos taken and over 980 emails sent out (that included the consumer’s once-in-a-lifetime photo). Fans also walked away with a free print-out of their photo, which included a custom FOX Sports North lanyard. In addition to the print-outs and ability to email the photo, fans also had the opportunity to Facebook or Tweet their photo.


FILO assisted with load-in logistics, provided TVs and stands for FOX Sports North, created the overlays, secured custom lanyards and sleeves, and worked on-site to help ensure the activation went smoothly for the full 5 days.


The 2014 MLB All-Star festivities, FOX Sports North and FILO helped bring an exciting, memorable and unforgettable experience to baseball fans from all around the world. It was an All-Star celebration to remember!