MLB International and FILO Create Roadshow Tour in Canada

Major League Baseball promotes the game of baseball around the globe, through a number of initiatives including MLB Roadshows. The MLB Roadshow is an interactive fan experience that celebrates the sport and allows fans to test their skills in the fundamentals of the game. The event has previously been to 13 countries on four continents including Australia, China, the Czech Republic, France, Germany, Greece, Italy, Japan, Mexico, the Netherlands, Portugal, Switzerland and the United Kingdom. In 2014, Major League Baseball and FILO teamed up to take the MLB Roadshow Tour to a 14th country; Canada.

Major League Baseball International and FILO managed a traveling experiential tour that reached three provinces across Canada in a 3-week span. Activations included a custom batting cage, a “Race to the Base” sliding interactive that allowed fans to test their speed against the clock (or a friend), a custom pitching cage to test their pitch speed, an emcee, DJ with music, free give-a-ways, and even a virtual Home Run Derby competition.

Sponsors for the MLB Roadshow Tour included Majestic, who sponsored the sliding interactive and Majestic Relay Race where youngsters competed in a race while dressed in oversized Majestic gear; Sony PlayStation, who sponsored the video game tent and held the virtual Home Run Derby competitions around their “MLB 14: The Show” video game; New Era, who sponsored a custom baseball cap tent that allowed fans access to free photos from a custom designed photo booth, while wearing their favorite team’s official New Era baseball cap, and other local retailers like Jersey City and Lids.


The MLB Roadshow Tour partnered with Cadillac Fairview, one of North America’s largest owners, operators and developers of commercial real estate, to bring the MLB Roadshow to three malls across Canada in Richmond (Vancouver), Winnipeg and Pointe-Claire (Montreal).

While FILO has worked with Major League Baseball before at one-off events, this Tour marked the first time the two groups have worked together for a traveling mobile-marketing tour. FILO’s duties included procuring and securing all new elements for the Tour, full set-up and strike duties at each stop, providing labor, event staff and a FILO emcee, as well as producing all signage and working out all operational logistics with each individual mall property.

The MLB Roadshow Tour reached thousands of fans across Canada and created a memorable, exciting and original experience that will help grow the game of baseball.

Major League Baseball International and FILO are currently in talks to help bring the MLB Roadshow Tour to other countries across the world, in an attempt to spread the game of baseball globally.