FOX Sports and FILO Work Together Again!

Over the past eight years, FILO Productions, Inc. has collectively worked with a FOX Sports affiliate on more than seven events or activations. 2014 marked a very special year for FOX Sports North and FILO, as the 2014 MLB All-Star festivities came to Minnesota and Target Field. While FILO did not manage the 2014 T-Mobile All-Star FanFest, the equivalent to the NBA All-Star Jam Session which FILO has helped manage for over a decade, FILO did have the honor of working with FOX Sports North on a portion of their activation at the FanFest.


FILO looked to help enhance FOX Sports North’s activation, which was already one of the best exhibits at the 2014 T-Mobile All-Star FanFest. FILO Productions helped secure four tablets for a very special photo opportunity that allowed fans to take their picture with one of four different overlays: Twins mascot, TC Bear, FOX Sports North announcers Bert Blyleven and Dick Bremer, the FOX Sports North desk and the most popular, a special overlay featuring the FOX Sports Girls.


There were more than 1,400 photos taken and over 980 emails sent out (that included the consumer’s once-in-a-lifetime photo). Fans also walked away with a free print-out of their photo, which included a custom FOX Sports North lanyard. In addition to the print-outs and ability to email the photo, fans also had the opportunity to Facebook or Tweet their photo.


FILO assisted with load-in logistics, provided TVs and stands for FOX Sports North, created the overlays, secured custom lanyards and sleeves, and worked on-site to help ensure the activation went smoothly for the full 5 days.


The 2014 MLB All-Star festivities, FOX Sports North and FILO helped bring an exciting, memorable and unforgettable experience to baseball fans from all around the world. It was an All-Star celebration to remember!