FILO Activates At The Men’s NCAA Final Four

FILO’s own, Andrew Westphal and Luke Hvidhyld had the pleasure of managing the Sport Court/Connor Sports activation for the second consecutive year at The Final Four Fan Fest presented by Capital One, at the George R. Brown Convention Center in downtown Houston. The activation featured two basketball courts, a replica hardwood court, an amazing “tip-off” photo opportunity, and a Sport Court/Connor Sports Jumbotron.

Our courts held a variety of different contests with Knockout and Team Work Shootout being the fan favorites. Fans got to compete against one another for rights to stay on court and eventually win the coveted hardwood replica prize.

This year the Sport Court/Connor Sports activation put a little “spin" on what is usually a standard photo opportunity. We took aerial shots of fans as they were “tipping off” against one another on the Official Court of the Final Four NCAA Tournament. Fans received their copy of the photo either by email or text and the top photos each day were showcased on the Jumbotron, suspended 15’ above the booth.

The Sport Court/Connor Sports Jumbotron also featured an original promotional video for Sport Court and Connor Sports, encapsulating the pre-production, building and painting of The Official Court of the NCAA Final Four.

FILO also helped provide an emcee/host for the duration of the weekend, at the booth.