For the first time in the history of the National Basketball Association, the NBA All-Star Game and weekend festivities were held outside of the United States. The 65th NBA All-Star Game was played in Toronto, Ontario (Canada) and FILO helped to host NBA Centre Court at the Enercare Centre for the 2016 NBA All-Star Weekend. The fan-friendly festival took place on February 12th – 14th and hosted more than 40 courts and hoops, with fans participating in many different games and contests, meeting and getting autographs/photos from NBA Players, Legends, and Cheerleaders, as well as purchasing NBA All-Star merchandise.
In preparation for NBA All-Star, FILO worked with the NBA to create a tour that reached 14 cities throughout Canada, touching base in every single Province. On the Thursdays and Sundays of these tour stops, FILO (along with an NBA Mascot and NBA Dance Team) held BMO Jr. NBA Clinics at local YMCA’s. Each Friday, former NBA Legends joined the Tour to participate in the BMO NBA All-Star Kidsfest. And on each Saturday, everyone moved to a local University to take part in the Bell NBA All-Star Challenge presented by AIR MILES, in order to find the top talent across Canada while competing in a three-point contest, skills challenge, and slam dunk contest.
Scores were kept across the various regional finals on a leaderboard and the top two in each category were brought to Toronto to compete for the championship during NBA All-Star Weekend on NBA Home Court, at NBA Centre Court.
This years’ NBA All-Star Weekend was different than the 2015 All- Star Weekend in New York City. All of the events that FILO helped with were under one roof in a large facility, more similar to an NBA All-Star Jam Session that has taken place in the past. On Friday morning, February 12th, a Jr. NBA Clinic Presented by Under Armour brought more than 2,000 kids in for fun and games, and was led by NBA past and current Superstars.
FILO also coordinated prizing for all activations and courts at NBA Centre Court. Overall, it was a very successful event and the partnership with the NBA is greatly appreciated and valued.
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