FILO Manages Third Annual NBA Campus Pass Tour

This year marked the third annual NBA Campus Pass Tour presented by AIR MILES. The Tour decided to shake things up a bit and hosted three separate events, each in different cities, within the span of four days! We coordinated with three universities to match up with their “Welcome Week” festivities. Our first stop was Ryerson University in downtown Toronto; then we scurried over to the University of Saskatchewan in Saskatoon; and for our final stop, we ended up at the University of Manitoba in Winnipeg.

The Tour was filled with engaging on-court events like BUMP, Make or Miss, King of the Key, and a multitude of different games for the students to participate in. Current and former NBA Players Marcus Camby, Amir Johnson, and Antonio Davis stopped by to hang out with the fans, answer questions, and sign some autographs. We also had international comedian, Greg Coleman, hosting all three events. With his wit and charm, we were surely the hottest spot on campus!

The AIR MILES activation allowed fans to sign up for their very own AIR MILES Rewards Card. The AIR MILES’ Swipe-a-Shot basketball interactive game traveled on the Tour, giving fans the opportunity to win a variety of awesome Raptors gear. We also provided the authentic Larry O’Brien Championship Trophy on the Tour with us! We displayed the trophy so fans and students alike could come by and snap a picture.

Responsibilities for the Tour included securing vendors for trucking, staffing, labor, security/first-aid and a DJ; acting as liaison between (and with) the NBA, AIR MILES, and the three universities; creating detailed CAD-drawings; set-up, execution and strike of all 3 event sites; prizing inventory and give-a-way; warehouse management of equipment; and providing top-line and Tour recaps to improve the Tour.

FILO was thrilled to be a part of the third annual NBA Campus Pass Tour Presented by AIR MILES and is looking forward to another Tour in 2017!