FILO Provides Staff for MLB H.O.F. Tour

This September, FILO was given the opportunity to join forces with Major League Baseball and its mobile Hall of Fame Tour. For this Tour, FILO was tasked with promoting the mobile exhibit that was located at Mall of America from the 16th to the 29th of September. We promoted the exhibit using more than 20 brand ambassadors throughout the city of Bloomington and Minneapolis. Our ambassadors interacted with fans at Target field, Mall of America, T-Mobile stores, and the Minnesota Zoo IMAX in hopes of educating baseball fans about the MLB Hall of Fame Tour.

The MLB Hall of Fame Tour was comprised of five interactive trailers, each showcasing a unique part of baseball history. There was something for everyone, as each interactive trailer educated fans on something different, whether it was the history of the game or the traditions of baseball. They even brought in 45 special artifacts from Cooperstown. The Tour also showcased the first ever mobile IMAX Theater as well as a dedicated trailer to virtual reality. Virtual reality was new to the Tour this year and was instrumental in combining the nostalgic feel of baseball with new age technology that fans loved. The Tour was a great mix of old school with a new age touch. Virtual reality headsets and coupons were used (by FILO) to attract patrons in high-traffic areas, and encourage them to check out the exhibit.

Being an extension of this tremendous Tour was a wonderful experience for FILO. It was a great opportunity to showcase our ability to contribute to a high quality event/project as we continue to be a leader in the event industry. We truly look forward to the next time we get the chance to work with Major League Baseball and their fans.