Saturday, February 18th marked the start of another tour with Pepsi Beverages Company. This will be the third time FILO is assisting Pepsi with the marketing and introduction of their new innovative products through multi stop activations. During these tours, FILO travels to a number of different events throughout the Twin Cities to help educate consumers on the new and exciting beverages Pepsi has to offer including: Aquafina Sparkling, a low calorie flavored sparkling water; 1893 Cola, a bold spin on original cola; Mountain Dew Kickstart, a Pepsi classic mixed with juice and electrolytes to offer an energizing refreshment; and Pepsi Zero, a sugar free, no calorie version of Pepsi.
During these branding events, FILO is in charge of coordinating timelines and layouts of the stations with the onsite event staff, setting up the booth to properly utilize the space, engaging with patrons on the new products and their benefits, and offering samples to interested consumers.
FILO is proud of the solid relationship we have built with a top level, worldwide renowned organization like Pepsi, and we look forward to executing the rest of this current tour with the professionalism and success that has secured this fantastic partnership.
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