NBA All-Star 2017

On Sunday, February 12th, FILO’s own, Kevin Weinhandl, Andrew Westphal, Brian Buron and Luke Hvidhyld headed out on their 10 day journey in the ‘Big Easy’. This NBA All-Star was unlike any other, no longer bound by the confines of a massive convention center. FILOs responsibilities and services stretched across a variety of venues including; The Mercedes-Benz Superdome, The Smoothie King Arena, The Chicory, Tulane University, and The Roosevelt Hotel. Without a traditional “NBA All-Star Jam Session,” the FILO guys were able to bounce around and help at these various locations.

Friday kicked off a huge Jr. NBA Clinic initiative sponsored by Under Armour. This event featured basketball drills with the Jr. NBA Ambassadors, skills competitions with active leaderboards, and appearances from current NBA Stars including Isaiah Thomas, Kyle Lowry, Kristpas Porzingis and Joel Embiid! The Jr. NBA clinic participants were also given the once-in-a-lifetime opportunity to participate in our Jr. NBA Combine! Just like the pros do it, they were able to test height, hand size, and vertical (to name a few), and even got to take home a personal stat card as a keepsake!

The FILO team also assisted with branding around the complex of the Superdome. Every entrance to the stadium saw 10’-high kiosks, set-up by the FILO team. FILO also helped set-up court side signage this year, with one of the NBA’s vendors.

FILO’s responsibilities included: shipping assets from our Saint Paul office to the Mercedes-Benz Superdome and the Smoothie King Center; transportation and delivery of those assets locally around New Orleans for a handful of events; assisting in setup and tear down in some capacity at all of the listed venues; operating both leaderboards and combine stat sheet printouts at the JR. NBA Clinic; managing NBA combine units and training ambassadors, as well as setting up technology (wifi, printer, tablet) and managing the flow of participants through the Jr. NBA event; and developing/producing signage for the Jr. NBA event.

2017 marks the 16th year FILO Productions, Inc. has worked in some capacity or another with the National Basketball Association, for NBA All-Star Weekend.